E-commerce site launch bicyclesforyou.Com

E-commerce situate set up roulette wheelsforyou.Com projection 1 You withdraw to do some re try to familiarise yourself with the subject area and to forgather some ideas more or less how you good deal carry out the rest of the project. at that shopping center are a number of blade come ins that specialise in the sale of bicycles. habit a maximum of 1 hour to re ensure these resources. Bookmark the relevant localises and make notes of development that you bath enforce in your assignment.http//www.avoncycles.com/http//www.herocycles.com/about.phphttp//www.gtbicycles.com/are/bikeshttp//www.atlascyclesonepat.com/http//www.trekbikes.com/us/en/Bicycle companies having e-commerce localises wholeow information service related to various harvesting range of bicycles they sell with figure of speechs and descriptions, which suites each(prenominal) age group and g finaleer. It in addition up reckons on latest technology, upcoming fresh quality of crossroad and manufactu ring exposit related to the product. For building relationship and trust, customer feedbacks are put acrossed for improving the product quality and operate. Customers displace get information on availability of product from respective showrooms or distributor / dealer located in the region. Promotion offers details are available on the identify. The e-commerce works in combination to traditional commerce outline of selling the product to end users. Task 2 Produce a project intend for the look you intend to complete the rest of this assignment. For planning, use the timescale you stool been allocated for this assignment i.e. from the date you start to the date you submit your assignment. Submit a copy of your plan to your tutor BEFORE you proceed further with the assignment. Task 3 utilize PowerPoint or a similar tool, prepare a maximum of twelve slides that could be utilize to form the basis of a presentation to the proprietor of Bicycles For You. The first part of th e presentation should explain how a SWOT summary shag be used to identify potential e-commerce opportunities within a ships comp either. The second part of the presentation should address the potential derives that e-commerce could bring to Bicycles For You. For this you should heel and briefly describe SIX benefits that you believe e-commerce could bring to the company, taking all-encompassing account of their existing methods of operation. The power point presentation copy is cover with this assignment. Task 4 Write a short briefing chronicle of no much than 1200 words that describes each of the following merchandising activities and explains the aim that they apprize play in military serviceing to ensure the effective forwarding of the new e-commerce post dent, E-mail merchandising, Banner adverts, CRM, Search engine optimization. Branding A brand represents a distinguish pattern of qualities and behaviour that gives the consumer a strong sense of security syst em system. There should be consistency in e-commerce branding. It is how consumer perceives your companys image and differentiates the product from all early(a)s in the market. It go forth help in promoting the fresh e-commerce site by extending the existing product range on the web. With brand leveraging, the dominant positions can be extended to new(prenominal) products and services. Transferring existing brands to the web is a great deal easier and less expensive. With clearly communication through right message, impressive visuals and delivering true market values will an important part of promoting the e-commerce site. The companys uniform resource locator should always be included on product packaging. Integrating the universal resource locator with company logo on brochures can also be reformative in getting the work out about the web site. Ensuring that the site appears in search engine listings is also rattling important. E-mail marketing E-mail marketing is about communicating to the consumers utilise electronic mail. It is very powerful element in any companys advertising strategy. For having an effective duologue with their customers on the launch of new e-commerce site, company can use automated electronic mail communications. As the conversion rates on requested e-mail messages range from 10 percent to more(prenominal) than 30 percent, which are much higher than the click-through rates on banner ads. This will benefit the company in promoting the existing credit line through new e-commerce site. The marketing strategy of sending specific information only to people who have indicated an involution in receiving information about the product or service cosmos promoted should be more successful. Email message with hyperlinks inserted will guide customers to the companys website and stool them to stay on the site and consider making purchases. Banner adverts A banner add is a small rectangular object on a web page that displays stati onery or moving in writing(p) and includes a hyperlink to the advertisers web site. Banners ads are versatile advertising vehicles with graphical images which help increase awareness about company web site and its product. Companies use other web sites to display their banner ads through exchange lucre, place ads on web sites that appeal to one of the companys market segments and pays to those sites to carry the ads, utilize banner advertising network. CRM Customer relationship management is about managing companys fundamental interaction with customers. Technology-enabled customer relationship management occurs when a firm obtains detailed information about a customers behaviour, preferences, needs, and buying patterns, and uses that information to set prices, add product features. With the existing customer selective informationbase the marketing campaign for promoting of new e-commerce site can be done through direct email. The e-commerce site will benefit company by creating and tracking specific web activities that help conk out the client relationship. Search engine optimization Search engine marketing is the medium about promoting the companys website by increasing its visibility on the search engine and improve the ranking of your website. Assigning specific keywords for the new e-commerce site, website pages can achieve higher ranking in search results with help of optimization. Task 5Write a short report (of no more than 600 words) that defines what is meant by submit chain management and describes how this can be used to develop closer links with suppliers and provide enhanced services for customers. tag on chain management is the management of a network of inter machine-accessible line of businesses abstruse in the ultimate provision of product and service package necessitate by end customers. It is a cross-function approach including managing the movement of raw materials into an composition, sealed aspects of the internal processing o f materials into finished goods, and the movement of finished goods out of the organization and delivering to the end-consumer. The pur affectedness of supply chain management is to improve trust and collaboration among supply chain partners, thus improving inventory visibility and the hurrying of inventory movement. By engaging suppliers in cooperative, long-term relationships, companies have open up that they can work together with suppliers to identify new ways to provide their own customers with faster cheaper and better services. By using internet, companies simply have better and more far-reaching ways to spend up the information persist process and make it more effective. Continual communication and information overlap are key elements in building trust.Customer service can be enhanced by effective supply chain- break away product delivery With quality information available across all the major points in the companys supply chain, the performance of the company in delive ring the reform product, to the correct place, at the correct time, in the correct condition and packaging, in the correct quantities, with the correct documentation, to the correct customer will increase significantly and customers will be served better. Better responsiveness When the supply chain is racecourse effectively, it becomes easier for a company to provide accurate information to its customers regarding any product or activity because the information is readily available. Better reliability If the supply chain becomes more reliable, the individual member companies (called partners) also become more reliable, at least from a customer service point of view because they tend to give more reliable deliveries and responses to queries. Faster Responsiveness The swiftness at which a supply chain provides products to the customer and resolves their problems improves dramatically, primarily because obtaining the information that customers need requires less effort and fewer procedures. Without supply chain management, many a(prenominal) departments requested information from the partners by placing telephone calls. After the call was made, an employee was assign to handle the particular query. Responding to the queries frequently involved counting items and retaking origination and other time -wasting procedures. Real time information systems in a well designed supply chain eliminate all these procedures and adult speedier returns. Task 6 Write a briefing note (of no more than 500 words) that lists FIVE main security flagellums that could pose a risk to the operation of the new e-commerce site. Explain the risks that each of these menaces could pose to the site and briefly describe FIVE specific counter standards that could be put in place to harbor against these nemesiss.The five main security threats that will pose a risk to the operation of new e-commerce site are as explained beneath Confidentiality threat Confidentiality is the preventio n of un current information disclosure. It allows only authorized parties to read protected information. Breaching confidentiality on the internet is not difficult. If any customer login to Bicycle For You website that contains a form with text boxes for name, address and e-mail address. When the call for information is entered and the information is sent to the web-server for processing, the captured data and the HTTP request to send the data to the server is then sent. If the customer changes his mind and goes to some other website, the other website may choose to collect web demographics and log the URL from the site which the customer just came. By this way the other website breaches the confidentiality by transcription the secret information the user has entered. Integrity threat An integrity threat exists when an unauthorized party can alter a message rate of flow of information. Unprotected banking transactions are subject to integrity violations. Some other website can rep resent your website as an original, creating havoc on website. Using security hole in a domain name server, perpetrators can renewal the address of their own website in place of your companys website to spoof website visitors. Integrity threat can alter vital financial information of the company and its customers. handiness threat The purpose of availability threat, also known as control or denial threat, is to disrupt normal computer processing or to deny processing entirely. It involves getting the server to perform a salient number of mundane tasks, exceeding the capacity of the server to cope with any other task. Slowing the internet service will drive customers to competitors website. Database threat E-commerce systems store user data and retrieve product information from database connected to the web server. Database connected to your companys e-commerce site contains valuable and private information that can damage the company if it were disclosed or altered. If someone h acks user credential information, then private and costly information can be revealed. intercourse channel threat The internet serves as the electronic chain linking a customer to an e-commerce resource. Weak access points in information infrastructure and security that can expose company information and trade secrets.The specific countermeasures to protect against security threats are- Secure Socket Layer (SSL) As there is marvelous amount of information exchange over the internet, secure socket layer is a protocol which encrypts data between the customers computer and the websites server. With the use of secure socket layer, when the clients sends the request to access the company site, the browser identifies the server as a certain(p) entity and passes encryption key information back and forth. Server firewall Firewall protects the server and network from virus attacks and hackers trying to access the personal and confidential information. Having a firewall on the newly e-comm erce site will block hackers from accessing to any customer information. It ensures that requests can only enter the system from specified ports and in some cases ensures that all accesses are only from certain physical machines. Password Policies Ensure discussion policies are enforced for customers and internal users as well. Task 7 put down together an outline project plan for the development and launch of the Bicycles For You e-commerce site. This should be made up of TEN key project stages and associated designs, together with a brief description of each. The project plan should also include the associated timescales for undertaking these project stages and achieving the specified objectives.The project plan for launch of new e-commerce site for Bicycles For You will be executed in different stages as explained below Benefits With the growing demand for its product range, company is interested in business expansion and increase profits. There is a potential of increasing gr oss sales and decrease costs. E-commerce increases the speed and accuracy with which businesses can exchange information, which reduces costs on both side of transactions. Project Scope Define goals for undertaking this project. Specifications about business model which fit for e-commerce site. Estimated time, cost, schedule for launching new e-commerce site. The objective shall be to create and maintain a high revenue e-commerce site which will be one of a kind in the bicycle industries, by developing a new and successful e-commerce business using a combination of e-commerce business models. The site will use business to consumer and business to business models. Research Conduct a research on existing business model and for e-commerce business model. Research on products and services which customer demand. Designing the website and technical requirements Design the website which should be fresh and appealing, caters to the interests and preferences of your think market audiences . It should develop a smooth user interface, which makes customer stupefy enjoyable and pleasant. Approach a service provider for website hosting. Regular site maintenance is necessary to update content, perform technical upgrades. Review of risks measure Identify and research possible risks regarding starting up a new e-commerce site, technology costs and marketing / advertising costs. Security control issues for security measure and continued operations, if the site goes down due to technical glitches. Testing several(prenominal) functional examination is required prior to the launch of the website. Checking browser compatibility for accessing the website, testing of java scripts flash and other plug-ins for running the visuals and search functionalities. Marketing lengthened marketing campaign for the launch of new e-commerce site will be carried out. Branding, social media, direct email and search engine visibility will be used means of marketing for the launch of new e-com merce site. Creating a domain name thats easy to recall and resonates your brand, product and services. Post-launch After the launch of e-commerce site, monitor and respond to feedback received from consumer. Updating the site content base on changes in the product development and business process management.